Entrance to the Young V&A Museum in East London. Red brick building with large windows and a blue V&A sign on top. The old "Museum of Childhood" sign can be seen on the front.

Watch: Young V&A children’s museum doubles attendance after reopening

The Young V&A museum for children in East London has more than doubled its attendee figures since reopening on July 1, 2023.

Located in Bethnal Green, the museum was previously known as the Museum of Childhood before undergoing a three year £13 million redesign and rebrand to appeal more to children rather than be about them.

Visitor figures this year so far are 201,558, compared to 78,908 during the same period prior to the redevelopment, representing a 155% increase.

North East Londoner paid a visit to the museum to talk to its Chief Curator, Alex Newsom, about how to designs museums with young people in mind, the programmes they have available for schools, and the importance of the museum staying free during the cost of living crisis.

The museum’s first exhibition, titled “Japan: Myths to Manga” will open to the public on Saturday, 14 October 2023, looking at Japanese folklore’s influence on its culture, technology and design.

B-roll videography: © Chris Skarratt, TCA Productions, courtesy of Victoria and Albert Museum, London

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