WATCH: Classic Football Shirts’ growing east London influence

Classic Football Shirts (CFS) has emerged as the ruler of the football shirt industry.

Founded in a University of Manchester spare bedroom by Doug Bierton and Matt Dale, CFS has grown from a small pop-up shop solely in Manchester, to becoming a household name in the world of footballing attire.

But how, in such a niche business, has CFS been able to flourish, and what draws the people of east London, and more broadly, the world, to the Classic Football Shirts rails?

Watch below to hear deputy London store manager Rory Lewandowski, sales assistant Charlie Hutton, and customer Miguel each give their thoughts on the CFS journey so far, and how the new unit in Aldgate East, influences the east London community.

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